Product Information Management

Product Information Management software is critical for modern retail shops. Either eCommerce stores (online/offline) or marketplace.

Customer Success Story

BMN Bouwmaterialen

Offers a Wide Range of Materials and Services for Professional Builders


Synchronizing 1-800-Flowers’ Magento Online Store Data via. Akeneo PIM


Working with Leading Sporting Event Organization for Managing their Online Store

Expand & grow business by introducing PIM

It becomes quite necessary for the store owners to keep a hawk-eye on the product information and deliver a rich content experience to the users.

In general, the product data can be collected from different sources in different formats like spreadsheets, CRM, loosely threaded stacks, or some other data formats.

Apart from this same data can exist as a complete clone when it comes to locale or lingual-dependent data management.

In such a scenario, it becomes a very complex process to manage the data on different platforms and get quality assured all the time.

PIM stands for Product Information Manager which is used to manage complex data at a larger scale. It also collects and stores data, which is provided by different sources in different formats.

Expand & Grow with PIM

PIM has the following set of key advantages

Product data is something highly critical for eCommerce shops or marketplaces. That is why PIM is more important to manage eCommerce shops or marketplaces


Data Consistency

Consistency in measurement of variables throughout the datasets.

Error-Free Content

Correct and concise product data.


Multi-channel product data on various channels e.g mobile, POS, etc.
Digital Asset Management

Digital Asset Management

Across every channel from CMS to eCommerce (images, videos, files).
Master Data Management

Master Data Management

Reusable master data component for segmentation, marketing automation and personalization.
Offer Improved Security

Safeguard Content

Safeguard content from the exploitation of data on all the channel.

How does PIM improve your business?

The Product Information Management system acts as a commonly shared resource for product data for all the different channels like mobile apps, eCommerce stores, physical stores, catalogs, PLM, or any other channel. It ensures the customer always gets the rich and right product data.

PIM improves the product presentation quality and increases the efficiency and productivity of the product management process.

With PIM, you’ll get a ready-to-use interface to manage the complex data structure for the products, keeping performance and scalability on top of everything.


Which PIM tool to use?

There are several PIM tools and platforms available, but Akeneo and Pimcore are mostly preferred by many online retailers.

Akeneo is an open-source enterprise PIM platform based on PHP and built on ORO BAP (Business Application Platform) and Symfony stack.

PimCore is the next-generation framework for building enterprise eCommerce, CMS, PIM, DAM (Data Asset Management), and MDM (Master Data Management) systems.

PIM tool

How does Webkul help in boosting online business?

Webkul is one of the best eCommerce development companies in the world. We provide end-to-end PIM development services and help clients to achieve their business goals.

We are recognized globally and have expertise with many years of experience in open-source eCommerce frameworks and enterprise platforms.

PIM Development & Customization

Webkul offers end-to-end PIM development and customization. Our services include the following open-source PIM software development:

• Akeneo development and customization
• PimCore integration

We offer a range of services for both of those platforms. We are the largest supplier of Akeneo extensions in the world and offer a range of services.

PIM Development & Customization

Exporting to Multiple Channels

Managing product information using PIM can be a tough job if every other time product data managers or agents need to export and import data to different channels.

Webkul has developed a growing list of Akeneo connectors that integrate various platforms of eCommerce, CMS, ERP, Marketplaces, LMS, and others to automate the data flow.

You are in good company, we are top certified developers

Webkul is known for having a large satisfied customer base.

With the dedication and quality of services, Webkul has been providing to its customers over the span of 13 years, it has consistently secured its position among the top development company in the Akeneo and PimCore stores.


I have been using several extensions from Webkul for many of our Magento 1 and Magento 2 stores, as well as for some of Akeneo’s projects. And I have got wonderful support from Webkul. The support team is consistent in replying to any queries.
All of my issues have got 100% attention and all of them have been fixed on time Even if the issue is related to any of the third-party services the Webkul team has been on top to provide a detailed report about it.

Reviewed by1605546162602
Vasik Bukhari

Senior Software Engineer Team Lead

How does an Integrated Product Information Management system benefit eCommerce?

A product Information Management system is a significant software to increase your eCommerce business. All the information is centralized in the PIM system which saves time, and cost and avoids human errors.
With an integrated PIM, just by managing the backend, you can automatically recover and display the updated information.

Which PIM solution should I choose for my business? Why?

If you are new to Product Information Management, then it’s hard to pick a reliable PIM platform. Many companies offer PIM solutions, but you need to find an accurate match for your business requirement.
Akeneo is an open-source PIM system that is intended to address the multi-channel requirements of brands and retailers. Based on Symphony, the platform is extremely customizable and extendable.
PimCore is a combination of experience manager and data management. Furthermore, it boosts sales and helps your marketing team in building contextual and compelling web content.

What are the most suitable PIM systems available?

The list is large when it comes to Product Information Management systems available in today’s time. Because of the advantages, it offers to keep your product details spot-on, short and comprehensive over almost all eCommerce websites.
With the help of this software, you can easily import/export product information. PIM systems that you can take into consideration are PimCore, Vin PIM, Akeneo, and Riversand.

What are the key benefits of an integrated Product Information Management system?

With PIM software, you save time and focus on other critical areas of the business to grow. It minimizes constant, manual entry and makes it easy to search for stocks and update the inventory.
Major key benefits of the PIM are:
•More reliable product data management
•Improves customer experience
•Boosts efficiency
•Ensures cost-cutting
•Easier integration


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